There is an apparent rise in advanced educational requirements to fill vacancies in Marketing departments across various industries. The pinnacle of Marketing education at the doctorate level has become an increasingly common requirement for professional and executive work.

Online marketing doctorate holders demonstrate expertise in the fields of business administration, management, mathematics, and economics.

Acquiring superior leadership skills in the area of marketing requires exceptional dedication to the craft, an insatiable interest in advanced education, and constant participation in research to interpret marketing trends and resolve industry challenges.

Now more than ever is the ideal time to pursue a doctoral degree in Marketing. The median annual earnings for marketing professionals with doctoral degrees is $113,258 – $122,037 according to

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Our profiled list of the 10 Best Online Schools for Doctorate in Marketing Degree Programs presents the institutions that excel in terms of program features and core components. The methodology used to determine these superior institutions and their programs focus on their retention and acceptance rates, admission requirements, and degree outcomes.

We’ve listed our discoveries randomly so you may research each one to locate the qualities and highlights of each school, depending on your career needs. The following points were considered:

  • Awarded as a Doctor of Business Administration (DBA) with an emphasis on the field of Marketing,
  • 100% Online format availability,
  • Designed to build on previous knowledge, offering advanced coursework in product development, marketing concepts, communications, global marketing, and consumer behavior, among many other topics,
  • Promotes research, critical-thinking, as well as, written and oral skills used within the field of Marketing,
  • Has proper regional accreditation,
  • Instructed by experienced faculty, with actual work histories in business and marketing,
  • Financial Aid opportunities, Grants & Scholarships,
  • Focuses on improving Customer Service, Advertising, Promotions & Brand Recognition for your company,
  • Intended to help students secure career advancement or entrepreneurship opportunities.

Are you interested in learning more? If so, please feel free to check our Methodology page.

Best Online Schools for Doctorate in Marketing


liberty university

Program Standouts:

Liberty University has a Doctor of Business Administration (D.B.A.) in Marketing that teaches advanced knowledge in consumer behavior practices, advertising, promotions, and market research.

This 100% online marketing doctorate program is aimed at professionals who are aspiring leaders in their careers or fields of work. A focus on advanced qualitative research methods, and business research methods is one of the highlights of this degree.

Also, students develop analytical and strategic decision-making skills necessary for the development, implementation, and oversight of marketing strategy implementation. The 60-credit program may be completed in four years or less, depending on the student’s academic timeframe.

Campus Location: Lynchburg, Virginia

Accreditation: Liberty University has received accreditation from the Southern Association of Colleges and Schools Commission on Colleges

Acceptance Rate: 99%

Retention Rate: 79%

Admission Requirements:

  • Admission Application
  • Proof of English Proficiency
  • Application Fee
  • Official Transcript of Records

Program Core Components:

  • Marketing Research
  • Marketing Promotions
  • Strategic Marketing Management
  • Supply Chain Management

Degree Outcomes:

Graduates of this online doctoral program emerge with practical skills that are useful for career advancement. They enrich their faculty of knowledge with a variety of new and exceptionally effective marketing strategies to increase top-line sales growth and promote brand awareness.




Program Standouts:

The Doctorate of Business Administration (DBA) with a Marketing concentration in California Miramar University provides students the opportunity to improve and develop existing skills and gain new competencies to efficiently manage the full scope of a product management life cycle in a systematic, ethical, and strategic manner.

This online marketing program examines:

  • consumer behavior,
  • international marketing,
  • advanced marketing research,
  • and product theory and practices.

Marketing core programs, D.B.A. core course works, and a dissertation are the primary requirements for completion of this online doctoral program. Students need to obtain at least 66 credit hours to earn this online degree.

Campus Location: San Diego, California

Accreditation: California Miramar University receives accreditation from the Accrediting Council for Independent Colleges and Schools (ACICS).

Acceptance Rate: 57%

Retention Rate: 69%

Admission Requirements:

  • Official transcripts from schools attended
  • No GRE or GMAT required

Program Core Components:

  • Managing Social Responsibility
  • Organizational Change Management and Process
  • Strategic Human Resource Management
  • Advanced International Marketing
  • Strategic Marketing

Degree Outcomes:

Graduates demonstrate extensive knowledge of the methodologies and theories of the different principles that successful business administration programs abide by. Also, they develop, implement, and effectively organize strategic plans in a real business setting.

CMU offers a range of student support services including employment services and placement services for their graduates.



Trident University International

Program Standouts:

Trident University has a Doctor of Business Administration with Marketing concentration that is designed for working professionals currently holding a master’s degree, and are looking to have a competitive edge to further advance in their careers.

This 100% online doctoral program is designed to integrate experience with advanced instructions and research skills to establish solid competencies in strategic decision-making.

Also, this DBA program provides a strong foundation for business marketing concepts and innovative research methods for competent decision-making and data-driven problem-solving skills. A dissertation culminates this program as a demonstration of the applied doctoral study.

Campus Location: Cypress, California

Accreditation: Trident University is fully accredited by the Western Association of Schools and Colleges

Acceptance Rate: 49%

Retention Rate: 34%

Admission Requirements:

  • Official Transcript of Records
  • Curriculum Vitae
  • Evaluation of International Credits (For International Students only)
  • Cover Letter
  • Scholarly Writing Sample
  • Two (2) Letters of Recommendation
  • GPA of 3.0 or higher
  • Proof of English Proficiency

Program Core Components:

  • Technology and Business Process Improvement
  • Research in Business and Management Applied Statistics

Degree Outcomes:

Graduates of this degree utilize several business concepts. Quantitative and qualitative research methods are also considered for applied practices in the professional field. They demonstrate advanced literacy skills through the use of information in benchmarking and business literature researches.



walden university

Program Standouts:

The Doctor of Business Administration with a Marketing concentration of Walden University explores the opportunities and challenges in the field from a real-world business perspective.

This specialization emphasizes integrated marketing, marketing channels, and competitive intelligence. This course comprises eight major components, namely:

  • foundation courses,
  • core business courses,
  • business strategy courses,
  • research methods courses,
  • doctoral mentoring,
  • specialization courses,
  • doctoral studies courses,
  • and doctoral writing assessment.

The major areas of study under this online doctoral program include B2B Marketing, Marketing Research, and Consumer Behavior.

Campus Location: Minneapolis, Minnesota

Accreditation: Walden University has earned accreditation from the Higher Learning Commission

Acceptance Rate: 98%

Retention Rate: 33%

Admission Requirements:

  • Master’s degree in a business-related discipline
  • Completed online application
  • Official transcripts

Program Core Components:

  • Business Strategy and Innovation for Competitive Advantage
  • Contemporary Challenges in Business
  • Quantitative Business Data Analysis Using SPSS
  • Seminar in Marketing Research
  • Organizational Leadership: Doctoral Theory and Practice

Degree Outcomes:

Graduates pursue advancement in their current professional career pathways upon completion of this doctorate degree.

They earn a new set of skills across several marketing-related fundamentals and processes that enable them to develop, implement, and organize effective marketing strategies for their industries, or businesses.

They are prepared to take over executive positions for their companies and are equipped with strong analytical and leadership skills.




Program Standouts:

Keiser University has a Doctor of Business Administration with a concentration in Marketing program that caters to professionals who are interested in making further advancements in their current professional life. This online doctoral marketing program tackles new knowledge through applied research and theories for the application in the global marketplace.

Students need to have 60 credit hours to complete this online doctorate program. A dissertation, which is equivalent to 12 out of the 60 credits, serves to demonstrate a student’s acquired knowledge and skill sets.

Campus Location: Fort Lauderdale, Florida

Accreditation: Keiser University has been accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Acceptance Rate: 96%

Retention Rate: 72%

Admission Requirements:

  • MBA degree from an accredited school
  • Management-level working experience of at least two years

Program Core Components:

  • Marketing Models and Theory
  • Strategic Service Marketing
  • Seminar in Global Marketing
  • Seminar in Research Analysis in Marketing
  • Consumer Behavior and Practice

Degree Outcomes:

DBA graduates will enhance their ability to meet marketing and business-related challenges and opportunities in the global business environment. They are equipped with the competencies that are critical to business decisions.

They are knowledgable in research methods and advanced ethical theories, combined with the formulation of organizational strategies and goals that are achievable through innovative information systems.



Grand Canyon University

Program Standouts:

Grand Canyon University offers a Doctor of Business Administration with a Marketing concentration that teaches professionals or students the application of data-driven strategies to creating advantage across several business principles.

This online doctoral program is suitable for individuals who want to have a specialization in market research, consumer behavior, and innovative solutions for successful marketing growth, and business development.

Students need to have 60 credit hours for the completion of this doctoral program.

Campus Location: Phoenix, Arizona

Accreditation: Grand Canyon University has earned its accreditation from the Higher Learning Commission

Acceptance Rate: 83%

Retention Rate: 71%

Admission Requirements:

  • MBA Degree, or Fundamental Course in Finance, Accounting, and Statistics
  • Minimum 3.0 GPA
  • Admission Application

Program Core Components:

  • Emerging Issues in Financial Management
  • Data-Driven Marketing Management
  • Economics for Business Decisions
  • Foundations of Research
  • Digital Technology and Consumer Behavior

Degree Outcomes:

Graduates are savvy business leaders as a graduate of the DBA program offered by Grand Canyon University. They can drive effectiveness in developing market-driven strategy, and expansion of the perceptions & definitions of various market industries.

They are well-prepared in careers in higher education or executive-level roles in their current industry. Also, they can effectively assess the influence of digital technologies in the marketing strategy of the industry.



LIGS university

Program Standouts:

LIGS University offers an interactive Doctor of Business Administration with a Marketing Concentration that combines innovative approaches, and applied methodologies that will help professionals advance in their respective professions.

This online doctoral program is one of the most flexible programs due to its installment basis upon payment of the enrollment of the course works. They gain an in-depth knowledge of marketing communications, types of marketing strategies, communication with media, and other marketing-related fundamentals.

Students need to have 60 credit hours for the completion of this degree program. The average students can finish this degree in 30 months. A dissertation is required to earn this degree.

Campus Location: Honolulu, Hawaii

Accreditation: LIGS University receives accreditation from the Accreditation Service for International Schools Colleges and Universities.

Retention Rate: 80%

Acceptance Rate: 100%

Admission Requirements:

  • Admission Application
  • GPA of 3.0 or higher
  • Application Fee
  • Official Transcript of Records

Program Core Components:

  • Definition of Marketing
  • Internet Marketing
  • Research of Environment and Situation
  • International Marketing Activities
  • Market Branding

Degree Outcomes:

DBA in Marketing graduates of LIGS University develop a strategic level of understanding in several essential business functions. They also identify appropriate management practices across several business settings.

They are fortified with practical communication skills, problem-solving and research skills, and a mindset of a global profession that helps them to become effective game-changers in their respective industry.


Frequently Asked Questions

Will I need a Doctorate in Marketing to be successful?

Not particularly. A Doctorate in Marketing is not necessary to excel in the field. Although having a Doctorate can be beneficial, many successful marketing professionals have achieved success without having a Doctorate degree.

In order to excel in the field, you will need to have a strong knowledge of marketing principles and strategies, as well as the ability to think outside the box and come up with creative solutions to marketing challenges.

What can I do with a Doctorate in Marketing?

With a Doctorate in Marketing, you can pursue various career paths, from a professor to a marketing consultant. You can become a marketing strategist, a market researcher, a digital marketer, or a brand strategist.

In addition, you can work for a business, a government agency, or a non-profit organization. You can also start your own business, helping companies develop and execute marketing plans. You may also be able to work in advertising or public relations.

What are the advanced classes specific to a Doctor of Marketing degree program?

  • Retail Management and Merchandising
  • Strategic Market Management
  • Integrated Marketing Communications
  • International Marketing
  • Brand Management
  • Professional Sales and Negotiation
  • Digital Marketing 8. Market Research and Analysis
  • Business Analytics
  • Advertising and Promotion Management
  • Business Law for Marketing
  • Public Relations and Corporate Reputation Management
  • Entrepreneurship and New Venture Creation
  • Consumer Behavior and Analysis
  • Social Media Marketing

What is the highest-paying job in Marketing for Doctorate holders?

The highest-paying job for Doctorate holders in Marketing is typically a Professor of Marketing. According to Payscale, the average salary for a Professor of Marketing is around $119,000 per year.

In addition, another highest-paying job in marketing is typically a Chief Marketing Officer (CMO). According to Payscale, the average salary for a CMO is around $182,244 per year.